FINAL
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越高认知的人群越喜爱运动健身并愿意以健康管理为目的为智能设备买单；越专业的用户越愿意实时调整运动状态。
The higher the awareness, the more people love sports and fitness and are willing to pay for smart devices for health management purposes; the more professional users are willing to adjust their sports status in real time.
多数用户愿意购买运动定制产品,其中腕上设备最受热捧。
通过对个人运动数据和整体运动人群的大数据分析和比较,针对不同运动人群的运动定制产品将不再是遥不可及的服务，当被问及未来购买运动大数据定制产品的意愿时,有88.8%的用户表示愿意购买相关运动定制产品;在具体定制产品的类型方面,调研结果显示定制手环是最受用户热捧的定制产品,其选择用户占比达到76.0% ,除此之外定制球鞋( 53.8% )的人群占比也超过半数。
Most users are willing to buy customized sports products, of which wrist devices are the most sought-after. Through the analysis and comparison of personal sports data and the overall sports population, sports customization products for different sports people will no longer be unattainable services. In terms of the types of customized products, the research results show that customized bracelets are the most popular customized products, with 76.0% of users choosing them, in addition to customized sneakers (53.8%), which also account for more than half of the population.
运动大数据服务偏好智能运动产品，腕上设备最受用户欢迎,健康管理用途占比较高。
在国内用户使用的运动大数据产品的主要类型方面,调研结果显示智能手环目前最受国内运动健身用户的欢迎,使用该产品的用户占比达到67.6% ,此外智能手表( 46.6% )和智能体脂秤( 37.1% )分列第二、三位受欢迎的运动大数据产品。而在使用运动大数据产品的主要目的方面, 50.2%的运动健身用户选择了“记录运动时间" 这一选项, 此外“运动消耗卡路里统计”和“记录运动路线”等于个人运动数据统计查看相关的服务业排名前列,可见当前运动健身用户对于运动大数据产品的需求主要是在记录和统计个人相关运动数据方面。
Sports data services prefer smart sports products, wrist devices are the most popular, health management purposes account for a higher percentage.In terms of the main types of sports data products used by domestic users, the research results show that smart bracelets are currently the most popular among domestic sports and fitness users, with 67.6% of users using this product, in addition to smart watches (46.6%) and smart body fat scales (37.1%) are the second and third most popular sports data products. In terms of the main purpose of using sports big data products, 50.2% of sports and fitness users chose the option of "record exercise time", in addition to "exercise calorie consumption statistics" and "record exercise route". This shows that the current demand of sports and fitness users for sports big data products is mainly in the area of recording and statistics of personal sports data.
User Interview
我们对有长跑经历的用户进行了平均20分钟的结构化访谈，共有8名参与者，其中3名是女性。访谈的目的是了解用户在长跑过程中的习惯、以及对于长跑激励的看法和期望。
We conducted structured interviews with users who had experience in long-distance running for an average of 20 minutes with eight participants, three of whom were female. The purpose of the interviews was to understand the users' habits during long-distance running, as well as their perceptions and expectations regarding the motivation of long-distance running.
我们首先了解了用户长跑的一些基本信息（如长跑的频率、时长和距离等），并询问了坚持长跑的原因。然后我们让用户分享长跑过程中的一些习惯以及长跑过程中的感受，包括长跑过程中坚持不下去的解决办法等。最后我们还了解了用户对于长跑激励的形式和载体的看法和建议。所有访谈均在书面和口头同意的情况下进行记录和转录。
We first learned some basic information about users' long-distance running (such as the frequency, duration and distance of long-distance running), and asked the reasons for adhering to long-distance running. Then we asked users to share some habits and feelings in the process of long-distance running, including solutions for not adhering to long-distance running. Finally, we also learned users' views and suggestions on the form and carrier of long-distance running incentive. All interviews were written and oral Head consent was recorded and transcribed.
经过访谈我们了解到，多数用户在长跑过程中希望能够了解跑步进程，这有利于激励他们完成最终的跑步目标。除此之外，他们希望在不打扰跑步节奏的情况下，能够得到一定形式的激励来帮助自己保持或提高动力。
After the interview, we learned that most users want to know the running process during the long-distance running, which is helpful to motivate them to complete the final running goal. In addition, they hope to get some form of motivation to help them maintain or improve their motivation without disturbing the running rhythm.